Women in Coaching Programme

The Women in Coaching Programme is a collaboration between England Athletics and British Athletics.  The programme will focus on providing development opportunities to help upskill female coaches, officials, volunteers and other support staff whilst also addressing the issues of gender inequality in specific areas of the sport and providing a network and support system for women in athletics and running.

Scroll down this page or click here to sign-up for the new free Women in Coaching Programme webinar series – an online opportunity designed to support, motivate and develop women in roles across athletics and running. The webinars will focus on a range of topics and will give participants access to a host of successful and inspirational women operating in our sport.

The Women in Coaching Programme acts as an umbrella under which three key issues will be addressed:

1) Provide a network/support system for women in athletics:

  • through regular group meetings and development opportunities. The women taking part in this programme will be able to access ongoing support and motivation as they develop in their roles and careers.

2) Provide upskilling opportunities for female participants:

  • such as presentation skills training, access to team coach training and confidence coaching.
    The focus will be to highlight developmental pathways within our sport and to provide access to expertise.

3) Addressing the issues that have caused the gender imbalance within specific areas of our sport (i.e. track and field coaching):

  • ensuring that opportunities are made available within our sport in a fair and equitable manner moving forward. This must become standard practice for all organisations if we are to make real change to women in athletics.

Women in Coaching Programme webinar series

Our Women in Coaching Programme webinar series is designed to give our female participants aged 16+ access to successful women in all areas of our sport and to create a range of development opportunities. If you are a woman in our sport seeking support, the chance to develop your knowledge and skills and/or an opportunity to network with other women in sport, view our latest webinars below and get involved!

Watch again is available via Athletics Hubclick here to access recordings of previous webinars including:

  • An Evening with Jo Coates (CEO of UK Athletics)
  • The Truth About Confidence with Jules Wyman
  • Staying True to Yourself with Ashley Kovacs
  • Recording coming soon:  Introduction to being a Team Coach with Alison Potts, Lorraine Shaw, Jo Jennings and Charlotte Fisher  |  Letting Your Light Shine: growth mindset and banishing imposter syndrome with Donna Herdsman

Confidence Group Coaching Sessions with Jules Wyman

Following her ‘The Truth About Confidence’ webinar, Jules Wyman will be holding four group coaching sessions. These sessions are stand alone AND will build on each other. The more you take part on the more you will be able to access your confidence.

Each session will contain 20 – 30 mins content on a specific theme Followed by practises that you can apply in everyday situations to access even more confidence. You will have time to connect and explore with your peers, as well as receive coaching from Jules.

  • Session 1: 29 March 7-8:30pm – What to do when you don’t feel good enough
    A high percentage of people have a perception that they are not good enough, which keeps them playing small and not going for opportunities in life. In this session we will look at simple and effective ways that you can see your own greatness, without crossing over into arrogance.
  • Session 2: 19 April 7-8:30pm – Removing the confidence killers!
    There are many behaviours, habits and thoughts that can trip us up without us realising.
    In this session we will turn a spotlight on the confidence killers that lurk in the shadows and discuss how awareness can weakness their impact.
  • Session 3: 24 May 7-8:30pm – What to do when feeling nervous or full of self doubt
    Nerves are not a bad thing, but when they have all the attention, they can seem HUGE and overpowering. In this session we will share how to create a recipe to move away from nerves and toward …well what would you prefer?
    Click here to book online.
  • Session 4: 28 June 7-8:30pm – Taking confidence to the next level
    Confidence is something that evolves with you, and we are all at different stages and levels in our lives. So, what do YOU need next? What will take YOU to the next level? This final session will give you the opportunity to check in and update your view of confidence for yourself AND walk away knowing what you can do next.
    Click here to book online.

Ashley KovacsStaying True to Yourself with Ashley Kovacs
Saturday 20 March 2021 (2-3pm)

Click here to watch a recording on Athletics Hub

Described as smart, determined, knowledgeable and simply one of the best in her field, Ashley Kovacs has done what many track & field coaches aspire to do. Ashley is the coach to the 2019 World Champion in the men’s shot put plus she was the men’s coach for Team USA at the 2019 IAAF World Championships. Joe Kovacs’ 22.91m final throw at those world championships was a combination of hard work and incredible focus driven by Ashley and her insatiable drive to win. Her record speaks for itself and Ashley will be speaking with us about how she maintains that focus and how she continues to beat the path of success for her collegiate athletes and senior international stars whilst staying true to herself.

Stats:  1 World Champion – 1 Continent Champion – 2 World Championship Qualifiers – 1 NCAA Champion – 53 National points – 12 First Team All-Americans – 23 NCAA Appearances – 20 B1G Conference Top 3 Finishes – 12 B1G Conference Champions – 2 B1G Conference Records – 1 Athlete on the Bowerman Watchlist – 4 School Records – 2 B1G Conference Athlete of the Year – 2 B1G Conference Athlete of the Championship – 2 USTFCCCA Regional Athlete of the Year Honours – 2 USTFCCCA Regional Coach of the Year Honours – 2 Masters Degrees – 10years of full-time Division I experience.


Introduction to being a Team Coach with Alison Potts, Lorraine Shaw, Jo Jennings and Charlotte Fisher
Wednesday 31 March 2021 (7-8.30pm)

Click here to watch a recording on Athletics Hub

Join Alison Potts (England Athletics Competition Events Manager), Lorraine Shaw (Former UK Women’s Hammer Record Holder and Elite Coach), Charlotte Fisher (Coach, Co-founder of Instigo Coaching and former England Athletics Road Running Manager) and Jo Jennings (two time Olympian, Commonwealth Games silver medallist and former Development Manager for British Athletics) who will be speaking about the roles of Team Coach and Team Manager.

  • Alison Potts has been a member of England Athletics Team Management since 2013. After being team staff on two Commonwealth Games, two Commonwealth Youth Games and numerous domestic and international team competitions, Alison’s can fully attest to the hard work and dedication it takes to running a successful team.
  • Lorraine Shaw has been described as an excellent Team Coach. She is able to call on her experience as an elite hammer coach combined with her experience as a seasoned international athlete having competed at 11 major international championships including 2 Olympics and 4 Commonwealth Games where she has won a Gold, Silver and Bronze medal.
  • Charlotte Fisher is a level 4 middle distance coach who has Team Coach experience at the Commonwealth Youth Games, U18 & U23 Europeans and also the IAAF World Half Marathon plus numerous England road running and cross-country competitions. She is able to combine her extensive experience working within England Athletics with over 25 years coaching experience to support athletes at international competition.
  • Jo Jennings has been both Team Coach and Team Manager at several international championships from age group to senior level. She brings her lived experience at the highest levels of our sport with her passion for supporting and developing our athletes so that they can perform at their best.

The panel will discuss the work that goes into being a Team Coach, some of the logistics needed as Team Management and the dedication and problem solving skills required to support an entire team at competition. As Alison says “I have been to some amazing places and had the privilege of meeting some fantastic people. It can be stressful and exhausting but I have loved every second of it.”


Donna HerdsmanLetting Your Light Shine – growth mindset and banishing imposter syndrome with Donna Herdsman
Wednesday 14 April 2021 (7-8.30pm)

Click here to watch a recording on Athletics Hub [recording will be made available soon]

Donna Herdsman is an award-winning professional services executive & mentor who provides diversity and inclusion advice and support to as well as one to one career coaching. Donna has over 35 years’ experience as a management consultant and specialises in helping clients realise the business benefits from transforming their business and their technologies. Her career has included working in companies such as PriceWaterhouseCoopers, IBM, Hewlett Packard Enterprise and at London the Borough of Lambeth. Donna was also IBM’s Executive Partner Chair of the UK&I Ethnicity Leadership Team.

In her first webinar, Letting your Light Shine, Donna will be exploring the importance of recognising that your journey, being better tomorrow than you are today, is a lifelong commitment to being the best you can be. She will also focus on how to recognise that we all suffer at some time from imposter syndrome, but our collective responsibility is to push through to ensure that limiting beliefs, ours and others, do not define who we are now or in the future.


Other training sessions

This is an ongoing programme where we will invite a variety of speakers over the coming months. Other confirmed speakers include Paula Dunn MBE, Kelly Sotherton MBE, Donna Fraser MBE and Shani Palmer.