South West Regional Council

Council Members

  • Keith Reed – Chair
  • Mo Pearson
  • Richard Llewellyn-Eaton
  • David Cooke
  • Sonya Ellis
  • Tony Gale
  • Graham Berry


Sonya Ellis is the appointed member responsible for clubs in the South West, you can contact her via

Sonya started in athletics as an athlete and then qualified as a coach aged 17. She was Devon County team manger aged 16 and continued to be county women’s team manager. Sonya took on the role as South West Women’s team manager a few years later (and has continued in this role for the past 25 years). Sonya stopped training 20 years ago and focussed more on coaching, progressing through to Level 3 middle distance, children in athletics and then Level 4 combined events coach.

Sonya went from coaching in a couple of clubs, including her own club for 30 years, and moved on to coaching weekly for South West Athletics Club as head coach, Exeter University AC head coach and Taunton AC as sprints and mentor coach. Sonya coaches every day of the week and works with various groups from the age of 5 to 50+. She has a thriving disability group and two performance groups and two minis groups age 5-7. Sonya mentors a number of coaches including taking on and paying one or two apprentice coaches a year and also mentoring volunteer coaches in three different clubs. Sonya also visits clubs and schools and other organisation to support their students/athletes and coaches to raise standards in athletics and promote what a great sport it is.

Sonya worked for England athletics for 13 years as regional co-ordinator, regional manager and Club & Coach Support Officers before moving on to develop the sport outside of the NGB through an organisation she set up to promote athletics called South West Athletics Academy.

Sonya joined the council to be more involved with strategy and developing areas she strongly believes in and hopes to continue to do this through communication, listening to views and positive working with a range of people in the south west area and beyond.


Mo Pearson is the appointed member responsible for coaching in the South West, you can contact her via

Mo is a former teacher of physical education and present secretary & team manager for Cornwall Schools. She has worked as a community athletics coach for the County Sports Partnership and is a level 4 coach of heavy throws and member of the National Coach Development Programme. Mo was a co-opted member of the SW Athletics Council with portfolios for Education & Athletic Networks and in 2015 became an elected member.


Keith Reed is the appointed member responsible for officials in the South West, you can contact him via

Keith has served on the South West Council as both a co-opted member and an elected member. He is a club secretary, coach and National technical official. He has been representing the South West council on the tri regional officials group for a number of years and has tried to develop opportunities for South West officials in that time.