Ochy announces expansion of AI-powered gait analysis into UK retail

Ochy - the AI-powered biomechanics platform transforming how runners understand and improve their running gait - has taken its first step into the retail space by partnering with Runners Need, part of the Cotswold Outdoor Group.

The company’s technology will now be available in over 66 Runners Need stores across the UK, marking a significant milestone in making lab-grade gait analysis accessible to every runner.

Perrine Chapot, co-founder of Ochy and a trained physiotherapist and biomechanist, said:

"Ochy’s retail integration shows how far we’ve come in making biomechanics accessible to everyone. By analysing real running form in seconds from a simple video, Ochy bridges the gap between science and everyday training - empowering retailers to go beyond shoes."

Through this launch, runners visiting participating UK stores will experience the same AI-powered gait analysis trusted by thousands of athletes and coaches worldwide. The tool instantly identifies key movement patterns - including foot strike, posture, and joint alignment - and provides data-backed insights to guide shoe selection, recommending the perfect shoe for each customer based on their movement.

For retailers, Ochy represents a new way to elevate the in-store experience: turning each fitting into a personalised consultation, building customer trust, and driving repeat visits through data-driven service.

As an official England Athletics partner, Ochy continues to extend exclusive benefits to our members. All registered England Athletics members can access Ochy Premium at a special rate, unlocking full gait metrics and advanced insights into their running technique to improve performance and prevent injury.

Chris Jones, CEO of England Athletics. said:

"We are delighted to see our partner Ochy expanding into retail. This is a clear example of how innovation in sport science can translate into real-world benefits for runners - from those taking their first steps to seasoned club athletes. It demonstrates the value of partnerships that combine technology, accessibility, and community.”

Ochy’s entrance into the retail environment signals a broader ambition: to make AI-powered gait analysis a standard tool at the point of sale - connecting scientific insight with the shopping experience. With its UK retail debut, Ochy takes another stride in redefining how runners understand movement and how retailers deliver value.