New partnership with Arthrosamid and Contura Orthopaedics to help those with knee osteoarthritis pain

Arthrosamid, Contura Orthopaedics and England Athletics are announcing the launch of an inspiring new commercial partnership which will see key messages about the benefits of non-surgical alternatives for the treatment of pain associated with knee osteoarthritis (OA) disseminated across a membership base of around 1800 affiliated grassroots clubs.

With a proposed target audience of runners and athletes aged 35+, suffering with knee pain and / or OA (as well as coaches and physiotherapists associated with the organisation), England Athletics is ideally placed to help Contura Orthopaedics reach out to those in need of reliable education and information about the potential benefits of the novel hydrogel injection, Arthrosamid®. Arthrosamid®, has been hailed by clinicians as an exciting ‘game changer’; the first and only injectable hydrogel proven to help patients with knee OA, offering a real alternative to surgery.

The collaboration – which will include workshops, webinars and in-person events, as well as the recruitment of a new panel of Ambassadors - will shine a light on the importance of emerging innovation in the osteoarthritis ‘space’, whilst raising awareness of treatment options designed to maintain mobility – and crucially, to help keep people running!

Rakesh Tailor, CEO of the Contura Group, comments;

"With lighter mornings and longer evenings well on the horizon, March marks the unofficial start of the amateur running season, and so what better time to launch this exciting new collaboration with England Athletics!"

"We’re always striving to find new ways of keeping people equipped with the knowledge they need to make informed choices about their personal, treatment pathway."

"Our team at Contura Orthopaedics is hugely looking forward to this partnership developing over the coming months and speaking to a new generation of athletes about positive approaches to managing knee pain."

England Athletics is committed to enabling athletes and runners of all abilities and backgrounds to fulfill their potential and to nurture a lifelong love for the sport, with a long-held vision of seeing athletics as an inclusive sport where everyone belongs and can flourish. The commitment is not just through our packed programme of events and inclusive initiatives, but also by keeping them informed about medical innovations that can help them stay active for longer.

CEO of England Athletics, Chris Jones, adds;

"Injury and chronic pain can be the curse of any athlete, and as we know—both anecdotally and from our recent survey—they can be a real source of frustration, sometimes even impacting mental health.

Knee pain and osteoarthritis are significant barriers to participation, and through this exciting partnership with Contura Orthopaedics, England Athletics aims to provide valuable education on non-surgical treatment options like Arthrosamid®.

I’m delighted to see how our community engages with this project as we share interesting and empowering information. By working together, we hope to empower our members with knowledge that enables them to continue their love for sport."

Partnership introduced by Marc Hope, The Winning Tape.