UK Coaching launch nationwide recruitment drive in response to post-pandemic health challenges

UK Coaching – the UK’s leading charitable organisation for physical activity and sports coaches – is leading a nationwide recruitment drive to expand the coaching workforce.

The initiative will see the organisation engage with several of the nation’s leading sports over the next ten years, to create and advance more coaches and ensure the nation has more opportunities to be active.

Despite individual challenges, common themes have emerged around the need to inspire and create more opportunities for young people into coaching, as well as those from diverse communities. The collaboration will ensure coaching becomes more accessible, inclusive and innovative than ever before.

Coaches encourage people to be more active, more often, and positively influence lives and communities. A total of 6.6 million people (14% of the adult population) gave up their time to support others to be active from November 2020-21. However this is a fall of more than 3.1 million people compared to the previous year*, and follows a drop in numbers in the years prior to the pandemic.

To support the recruitment drive, UK Coaching has launched #Born2Coach – an initiative that aims to significantly boost the coaching workforce by inspiring people to become coaches and empowering current coaches to enhance their skills.

Mark Gannon, UK Coaching CEO said:

“As we learn to live with COVID and seek to recover from the challenges of the last couple of years, we want to play our part in supporting more people taking part in physical activity and sport. Coaches will be an important conduit for engaging a broader range of people from more communities in physical activity and sport, which will improve the nation’s health and happiness.”