DW Fitness First

DW Fitness First

DW Fitness First, the UK’s leading gym and retail company are England Athletics’ Official Retail and Fitness partner, as well as the lead partner for RunTogether.

DW Fitness First group has 123 gyms and 88 retail stores across the UK, following the purchase of Fitness First in 2016. DW Fitness First’s mission is from serious sports players to those just looking to move a little more, offering the products, the environments and the encouragement people need to be all kinds of active. DW Fitness First’s mantra of  ‘Whatever your great is’ mirrors our mission to grow opportunities for everyone to experience athletics and running, to enable them to reach their full potential.

By working at a local level with DW Fitness First stores and gyms, as well as harnessing national marketing, partnerships, discount and offers, the partnership will support all the England Athletics family, from athletes competing at a national and regional level, club runners looking for a new PB or those just starting at a Get Me Started RunTogether group.

DW Fitness First are offering an exclusive 4-month membership via England Athletics, saving up to 25% PLUS no joining fee*

Winter is the perfect time for any runner to take up a gym membership. For a successful spring and summer season, runners should incorporate a weekly indoor workout into their regime, working on core strength and mobility to help perform at a higher level and reduce the chance of injury.

Click here to access the four month gym membership


When choosing running gear, you need to think about your specific performance needs to ensure you run stronger, faster and longer. Jackets that allow performance movement, ventilation to manage heat and reflectivity for safety, tights that provide support and breathability and the right shoes to support you whether you're on the tracks or off-road Go further and run anywhere with DW Sports Winter Training selection, offering up to 50% off selected prices.