Building on the success of the inaugural marketing campaign by England Athletics to boost recreational group running participation numbers, a new digital recruitment campaign for RunTogether, with a theme of “be the best you, #RunTogether,” has been created for January – March 2019. Shared across the RunTogether social media channels, www.runtogether.com and through consumer PR support, the aim of the campaign is to further increase registrations by 10,000. A new RunTogether Runner App has also been launched to complement the Run Leaders App which is already available.
Chris Jones, CEO at England Athletics says: “Since launching in 2018, our RunTogether programme has become a key pillar in enabling us to meet our third strategic priority to influence participation in the wider athletics market. RunTogether is now a network of over 2,000 fun, friendly and supportive running groups around the country to provide motivation and guidance for runners of all levels from beginners onwards: Get Me Started, Keep Me Going and Challenge Me.
“There are running groups for women only, wheelchair users and guided runs as well – around half are free and the others make a small charge (it’s free to register and download the new app). We believe running and jogging is for everyone and are delighted that over 83,000 RunTogether active runners are enjoying our sport in a group setting.”
RunTogether groups offer runners a friendly, supportive environment where they can have fun and work towards their own personal goals with other people at a similar stage on their running journey. There is no pressure to compete or run a specific pace, distance, or time. All RunTogether Run Leaders have been trained and are insured to deliver group running sessions with safety and inclusivity at their core.
Watch the video below to find out more!