An electric atmosphere at the London Marathon Running Show
Last week the atmosphere at the London Marathon Running Show was electric, and the England Athletics team were right in the thick of it. It was a fantastic opportunity to be involved in the excitement and connect with a phenomenal community of runners.
We loved having so many people visit our stand and had the opportunity to talk to some truly inspiring individuals, from seasoned marathon veterans to those about to take on their first 26.2 mile adventure. The passion for running was truly infectious!
The buzz around the London marathon

The energy surrounding the upcoming London Marathon last Sunday was palpable. We had the privilege of speaking with many of the incredible individuals who were gearing up for this iconic event. Their dedication, months of hard work, and inspiring stories were truly moving.
From those running for personal challenges and fitness goals to the many raising crucial funds for charities close to their hearts, each runner had a unique and compelling motivation. We shared in their pre-race jitters and excitement, offered encouragement and wished them the very best for the big day.
Connecting RUN:EA with runners at the show
A key focus of our conversations within this community of runners was to talk about RUN:EA, our individual running membership. It was great to chat to non-club runners of all levels to explain how RUN:EA is there to support you no matter where you are in your running journey.

We spoke to members who had already joined RUN:EA as well as those who signed up on the day, all of which shared their positive thoughts and excitement around the membership.
To ensure you keep yourself motivated after the marathon high, join RUN:EA for just £30 a year.
RUN:EA allows you to:
- Gear up for your next race with discounts on leading athletics brands: up to 40% off Gramin, 20% off Sweaty Betty, 15% off SportsShoes.com and more.
- Conquer your next race with exclusive event discounts across the country.
- Learn from England Athletics coaches with tips and insights that will level up your game.
- Join a community of like-minded runners with our exclusive Strava club and Facebook group.

Celebrating the marathon runners
Now, as the dust settles and the legs recover after Sunday’s incredible achievement, we want to extend a huge congratulations to everyone that took part in the London marathon.
The determination and resilience displayed by all runners was truly awe-inspiring. The atmosphere in the crowds, the incredible support along the route, and the emotional scenes at the finish line showcased the very best of the sport we all love. Whether you were aiming for a specific time, running your first marathon, or simply embracing the challenge, your achievement is incredible.
Being at the London Marathon Running Show and witnessing the passion and dedication first-hand only reinforces our commitment at England Athletics to support and champion runners of all levels across the country through initiatives like RUN:EA.
We are so proud to be part of this incredible sport and look forward to continuing to connect with and empower runners on their journey.
Congratulations again to all the London marathon finishers, you are all truly inspirational!