Club Conference 2022

Virtual Club Conference 2022: Raising Standards – Creating a quality member experience

With a home Commonwealth Games bringing a spotlight to Athletics, and a year we hope will bring back full seasons of great competition, what will your ‘Journey to 2022 and beyond’ look like? This online conference will explore how we can shape our clubs to be the best they can be, taking lessons from within and outside of sport to give our current and future members an exceptional experience that aims to keep them in the sport of Athletics for life.

Attending this conference is free of charge. Click here to book (zoom)


Sam Barlow BEM

Sam BarlowIn 2009, Sam Barlow started Fitmums & Friends in an East Yorkshire village as a way to meet and socialise with other parents. Her idea quickly grew: today, there are 13 Fitmums & Friends clubs across Hull, Yorkshire and North East Lincolnshire with more than 950 members. Fitmums & Friends is passionate about helping people be more active and feel more connected. It offers running, walking, cycling, boot camp, buggy and junior athletics sessions which enable men, women and children of all ages and abilities to be active together in friendly and supportive groups. For the most part, the sessions are organised by a network of dedicated volunteers. The organisation became a registered charity in July 2017. In 2019, international runner and five-time Olympian, Jo Pavey, joined the charity as its patron.

In October 2020, Sam lost her husband, Mike, following a long battle with cancer. Sam used this personal experience of bereavement to develop a programme of walking and yoga sessions for adults and an outdoor activity project for children which now support others in Hull and East Yorkshire who have experienced the death of someone close to them.

In December 2021, Sam was named the BBC Sports Personality of the Year Unsung Hero 2021. The award recognises the volunteers in sport whose efforts are making a difference to communities. In Sam’s case, it recognises her passion, enthusiasm and willingness to help others through Fitmums & Friends.

Geoff Ramm

Geoff RammGeoff Ramm, the creator and author of Celebrity Service and OMG Marketing, knows that great customer service leads to lucrative, repeat business but a greater experience leads to global recognition.

So how can you design a customer experience that has you talked about for decades to come? Geoff knows the Jedi Mind Trick to make you craved by your customers, envied by your competitors and raved about in your industry. In his interactive keynotes, you  will not only discover out-of-this-world ideas, you will come up with them and be excited to implement them too. He’s challenged and inspired entrepreneurs, companies and organisations across six continents to create award winning ideas to outperform the competition.

Author of the Celebrity Service & OMG book trilogy, he has also been awarded the PSAE award of speaking Excellence.

Tunji Akintokun MBE

Tunji AkintokunTunji has worked in global technology and professional services organisations for over 30 years and is currently a Senior Director at LinkedIn. He has also worked in a volunteer capacity on the councils of Teach First, techUK and Grant Thornton.

He supports his passions of sport, inclusion, STEM, the Arts and social mobility through his Ilesha Charitable Trust providing opportunities to individuals and organisations.

A former top junior athlete, he was a torchbearer at the 2016 Summer Olympics in Rio and has run two London Marathons (2014 & 2017) raising over £7,000 for AbleChildAfrica.

Jamie Hooper

Jamie HooperJamie has 10 years experience working at the forefront of equality, diversity and inclusion best practice in the sport and physical activity sector, and he founded Inclusive Cultures in January 2021.

Jamie has previously worked at Swim England and Sport England, leading on equality and diversity across these organisations, working towards ensuring that everyone can access sport and physical activity and have a great time when they are doing so.
Jamie previously led on the review of the Equality Standards for Sport, supporting all sporting bodies in England to strive to improve their work around equality, diversity and inclusion.
Jamie has been on the frontline of both LGBTQ+ and ethnic minority participation over recent years, and has been involved in driving progress in these areas forwards from the street to the board room.

Jamie is also a very proud Non-Exec Director and Advisory Board Member of a number of organisations including Sport For Confidence, the Black Swimming Association, and the Federation of Gay Games. Jamie is also a co-founder of the Include Summit – the UK’s largest conference for equality, diversity and inclusion in sport. The inaugural event taking place 8th and 9th March 2022.


Attending this conference is free of charge.

Click here to book (zoom)

Themes for the Conference

  • Creating a high quality experience for our members, volunteers and supporters.
  • Building your club within your Community.
  • Striving for Excellence. Having an ambition and achieving it.

Conference includes

  • Keynote speakers.
  • Interactive workshops.
  • Networking with other clubs to share, learn from others and reflect.
  • Videos sharing stories from clubs and individuals involved in the sport.