Marketing

Whether you want to recruit more volunteers, bring in new athletes, let beginners know of opportunities in your club, make your club more attractive to sponsors or deliver messages to your members, raising awareness and marketing of your club are hugely important.

In this section you will find a number of resources to help you with this.

Club guide to media & communications

This England Athletics guide for clubs can be downloaded from this page. It includes information on subjects such as:

  • dealing with media queries
  • what to consider when creating communications
  • advice on creating news and event information for your club website or media
  • basic guidance on photography
  • advice on website news story / media release structure
  • suggested questions/ content for articles and releases.

Social media

Social media is a great potential way for clubs to share information with their members and others who may potentially be interested in the sport. Knowing some key skills for social media can help your club make the most of channels such as Facebook and Twitter. England Athletics has worked with Girling Hughes Associates to produce a detailed Guide to using Social Media for clubs.

This resource is only available to our affiliated clubs to help them make the most of their online presence, particularly using social media resources such as Facebook, Twitter and Instagram, but also advise how to do so safely.

The guide includes:

  • Practicalities of setting up club social media presence on a number of Social Media platforms including Facebook, Twitter and Instagram
  • How to use them effectively to publicise your club
  • More specific guidance on functionality that can be useful for clubs, such as how to use Facebook Groups for smaller closed communication such as with club committees or coaching team
  • What not to do: how social media can damage your impact, credibility or leave clubs exposed on welfare related grounds
  • Suggested social media usage guidance for clubs to give members
  • This resource has previously been emailed to club secretaries. Clubs committee members wishing to request a copy on behalf of their club can also email hostmaster@englandathletics.org stating your club and official position within that club.

England Athletics introduction to social media

An England Athletics Introduction to Social Media is available to download as a PDF from this page. If you have any welfare concerns relating to social media please click here for more information on what to do or to contact a member of our welfare team.

BBC Get Inspired

The BBC’s Get Inspired project is designed to help people find and get involved in the right sport for them. They want to hear about activities being run by your clubs which will give people the opportunity to get involved in athletics and running.

At the heart of the BBC Get Inspired campaign is the ‘Get Inspired’ website at www.bbc.co.uk/getinspired where people can find out more about activities available and use their postcode finder to discover sports activities near them. Get Inspired is being promoted by the BBC on television, radio and online.

Course promotion resources

Whether you are a club looking to encourage more people to get involved as a coach or an organisation that understands the value of having qualified volunteers in your area these posters can help you make people aware of the coaching courses available to them.