England Athletics is delighted to welcome Water in a Box as its new Official Water Partner.
The collaboration will ensure cartons of water are available at all indoor National Championship events, helping to keep athletes hydrated and fuelled during competition and warm-up. Water will also be provided for staff, coaches, officials and volunteers at all events.
Chris Jones, England Athletics Chief Executive said, “We are delighted to welcome Water in a Box to the England Athletics family as our Official Water Partner.
Their commitment to delivering sustainable packaging, made predominantly from responsibly-sourced, renewable or recycled materials, which is fully recyclable aligns with our aim to support reduction of plastic use at all our events. This forms part of our broader commitment to support the sustainability journey of our clubs and RunTogether groups, as well as athletes, coaches and officials.’
Commercial Director of Water in a Box, Karl Martin said: “It is a very exciting moment for Water in a Box to be collaborating with such huge sporting organisations.
“In an ideal world, we would all have a reusable water bottle but often at sporting events that’s not always possible. We started Water in a Box to offer a better alternative to plastic bottles. It isn’t perfect, but our cartons have the lowest carbon footprint of all drinks containers and are certified by the Forest Stewardship Council.”
Water in a Box was launched in 2014 when one of the founders was inspired to make a change after coming face to face with the sheer amount of plastic being dumped into our oceans.
Its mission is simple; to repackage British spring water into something that is better for the environment, better for our health and accessible to everyone.
With England Athletics at the start of our sustainability journey and plans for a more detailed sustainability strategy this year, this partnership marks a small but significant step towards our own sustainability commitments.