England Athletics and Kukri have today (24 June) announced a new contract extension that will take their partnership through to 2025.
The four-year deal will continue to see the leading sportswear firm design and supply kit to England teams alongside apparel for coaches, staff, and technical officials plus an exclusive range of branded merchandise.
In addition, this new deal will further enhance England Athletics’ work in inspiring future elite athletes with Kukri providing support for its innovative Youth Talent Programme.
Clubs affiliated with England Athletics will also continue to be offered the chance to have their own online store which helps to enhance the deep affinity between clubs and their members.
Chris Jones, CEO of England Athletics said:
“We are delighted to extend our partnership with Kukri until June 2025. The feedback on the quality of the kit from athletes, clubs, coaches, and staff has been extremely positive, helping instil pride in the sport – whether it is representing your club, country or staff doing their job every day. I am particularly pleased, as part of the new agreement, that Kukri will be providing additional support for our Youth Talent Programme helping the nurture the next generation of elite athletes.”
Andy Ronnie, Group Executive Chairman, Kukri Sports, said:
“At Kukri we are passionate about working with athletes across all age ranges and abilities and our partnership with England Athletics has allowed us to connect with elite athletes as well as encourage development and participation at all levels of the sport, one of the cornerstones of our brand values. We look forward to supporting the Youth Talent Programme over the next few years and continuing to provide sportswear that inspires as well as performs.”
The first deal featuring Kukri as the official teamwear supplier to England Athletics started in 2019. For further information please visit: England Athletics | Kukri Sports
England Athletics is the not-for-profit membership and development body for athletics and running in England. It recently announced its new 12-year strategy for the sport, which provides a renewed sense of purpose to inspire more athletes and runners of all abilities and backgrounds to fulfil their potential and have a lifelong love for the sport.