Kukri sports unveils new Youth Talent Programme ambassadors

England Athletics is pleased to share our partner Kukri Sports’ new Youth Talent Programme Ambassadors for 2024.

Each Ambassador has been carefully selected from the England Athletics Youth Talent Programme (YTP), which is the first step on the Talent Pathway designed to meet the needs of identified, English athletes/para-athletes between 16 and 18 years of age.

Find out more about the Youth Talent Programme.

Our four new Ambassadors:

Amy Thompson and Gracie Wall will be continuing in their roles as Kukri Sports YTP Ambassadors.

Kukri support to their ambassadors

Throughout next year, Kukri will support the Ambassadors in a variety of ways:

Elevating Performances with high-quality sportswear

Kukri are committed to delivering high-quality sportswear to all athletes, and will be providing sportswear designed to help athletes’ performances reach new heights. From cutting-edge materials to precision in every detail, Kukri products are crafted to maximise comfort and help athletes to unleash their greatness in their discipline.

Brand Engagement Opportunities

On top of providing high-quality sportswear, Kukri is also invested in the success of its athletes and providing additional support. The programme offers brand engagement opportunities that extend beyond the track or field, fostering a sense of community and support that will help our athletes grow.

Athletes will have the chance to showcase their athletic journey and create other content on Kukri’s social media channels, in the hope of inspiring others and furthering their connections within the athletics community.

Representing the brand

The YTP Ambassadors will be proudly representing the brand at future England Athletics competitions, as well as in training sessions.

Kukri’s previous YTP Ambassador, Jess Bailey, represented Team England at this year’s Commonwealth Youth Games, finishing 4th in the 3000m event. Read more about her special experience.

Commenting on the new selection of the YTP Ambassadors, Josh Beal, Sales Director at Kukri Sports, said:

“We are pleased to welcome our new YTP Ambassadors in collaboration with England Athletics. We believe in providing more than just high-quality sportswear, offering unique brand engagement opportunities to provide the athletes with the exposure they need. We are excited to continue empowering the next generation of athletic stars on their journey to greatness and look forward to working with them all over the next year.”

Kukri Sports are proud to be partnered with England Athletics and are committed to providing athletes with the sportswear and support they need to perform at their best. We’re also proud to support the England Athletics Youth Talent Programme and support young athletes on their athletics journey.