Gameplan Health and England Athletics unveil exclusive private medical insurance plan for athletes

Gameplan Health, in partnership with the four partner Home Country Athletics Federations (HCAFs) and Aviva, is proud to introduce a best-in-class private medical insurance plan, designed specifically for England Athletics registered athletes and RUN:EA members.

Tasked by key stakeholders within athletics to create a tailored solution, Gameplan Health has worked closely with experts across the sport to ensure this plan meets the unique needs of England Athletics members while delivering the full benefits of a top-tier private medical insurance policy - at a more cost-effective rate through this exclusive partnership.

A private medical insurance plan built for athletes

This plan was developed following extensive consultation with athletes, coaches, and sports professionals who identified a critical gap in the market. While traditional PMI policies often fail to consider the specific needs of active individuals, this plan has been carefully designed to provide specialist support for athletes while also offering the broad, everyday healthcare benefits of a leading private medical insurance policy.

Thanks to our collaboration with Gameplan Health and Aviva, one of the UK’s most trusted health insurers, England Athletics registered athletes who belong to an affiliated club, and RUN:EA members will have access to:

• Fast-track access to private healthcare - reduce wait times and get expert care sooner.
• Comprehensive cover for everyday health concerns - including consultations, diagnostics, hospital treatment, and surgery.
• Specialist support for sports injuries and rehabilitation - covering physiotherapy, scans, and recovery treatments.
• Flexible cover options - suitable for individuals, young athletes, and families.
• Exclusive 18% discount for England Athletics registered athletes within affiliated clubs, and RUN:EA members - making private healthcare more affordable.

Designed for athletes, engineered for excellence

"Here at Gameplan Health, we were delighted to be entrusted by England Athletics and key stakeholders within the sport to develop a first-of-its-kind private healthcare solution for members."

said Paul Sample, Director at Gameplan Health.

"We have worked meticulously to build a plan that not only gives athletes the support they need but also provides comprehensive private medical insurance that every athlete can rely on, whether they need sports treatment or everyday healthcare. And by partnering with Aviva, we’re able to offer this at a price point that makes private healthcare more accessible."

England Athletics, CEO, Chris Jones, added:

"As the membership and development body for athletics and running in England, we’re committed to supporting our athletes both on and off the track."

"We’re delighted to introduce access to discounted health insurance with Gameplan Health as a new membership benefit, providing our affiliated athletes - whether at grassroots or elite level - with valuable support to help them stay healthy and active."

"This collaboration supports our goal of inspiring more athletes and runners of all abilities to reach their potential and develop a lifelong love for the sport."

Three-time Olympian Adam Gemili, said:

"I’m excited to be part of this launch because I know first-hand how important access to great healthcare is for athletes."

"Gameplan Health, England Athletics, and Aviva have worked hard to make this plan both high-quality and affordable, so every member can benefit. This is about giving everyone, from young athletes to seasoned competitors, the protection they deserve."