Marketing & Awareness

Marketing & Awareness

Whether you want to recruit more volunteers, bring in new athletes, let beginners know of opportunities in your club, make your club more attractive to sponsors or deliver messages to your members good awareness and marketing are hugely important.

In this section you will find a number of resources to help you with this including from powerful and effective partners such as the BBC who can be used to help you raise the profile of your club.

Club guide to media & communications

This England Athletics guide for clubs includes information on subjects such as:

  • Dealing with media queries
  • What to consider when creating communications
  • Advice on creating news and event information for your club website or media
  • Basic guidance on photography
  • Advice on website news story / media release structure
  • Suggested questions/ content for articles and releases

The England Athletics Guide to Media and Communications for Athletics Clubs can be downloaded here

Social Media

Social Media is a great potential way for clubs to share information with their members and others who may potentially be interested in the sport.

Knowing the basics of Social Media can help your club make the most of channels such as Facebook and Twitter. Click here to view our social Media pages

Join In

Does your club need an extra pair of hands on a club night or help out at your local league competition? Join In can help!  Join In helps community sports clubs and groups to find more volunteers and supporters in their local area. Click here to find out more about Join In

BBC Get Inspired

The BBC has launched its Get Inspired project and it wants to hear about activities being run by your clubs which will give people the opportunity to get involved in athletics.

At the heart of the BBC Get Inspired campaign is the ‘Get Inspired’ website at where people can find out more about activities available and use their postcode finder to discover sports activities near them. Get Inspired is being promoted by the BBC on television, radio and online. You can also link to it at Click here to view our BBC Get Inspired pages

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This Girl Can

A celebration of the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get. England Athletics is encouraging more clubs to get involved and promote opportunities. Click here to find out more about This Girl Can

Course promotion resources

Whether you are a club looking to encourage more people to get involved as a coach or an official, or an organisation that understands the value of having qualified volunteers in your area this page has resources to help you.

It has downloadable resources to help you enable people to identify the correct qualification for them and tell them about courses in your area. Click here to view our course promotion resources

Photos for Club Materials

Good quality, professionally shot photographs help lift any material your club produces - but it can be expensive. We have therefore made a library of images available to our clubs. You can use these photos for any relevant club materials including leaflets, posters and websites. Click here to view photos for Club Materials