Marketing & Awareness
Whether you want to recruit more volunteers, bring in new athletes, let beginners know of opportunities in your club, make your club more attractive to sponsors or deliver messages to your members good awareness and marketing are hugely important.
In this section you will find a number of resources to help you with this including from powerful and effective partners such as the BBC who can be used to help you raise the profile of your club.
Club guide to media & communications
This England Athletics guide for clubs includes information on subjects such as:
- Dealing with media queries
- What to consider when creating communications
- Advice on creating news and event information for your club website or media
- Basic guidance on photography
- Advice on website news story / media release structure
- Suggested questions/ content for articles and releases
Social Media is a great potential way for clubs to share information with their members and others who may potentially be interested in the sport.
Does your club need an extra pair of hands on a club night or help out at your local league competition? Join In can help! Join In helps community sports clubs and groups to find more volunteers and supporters in their local area. Click here to find out more about Join In
BBC Get Inspired
The BBC has launched its Get Inspired project and it wants to hear about activities being run by your clubs which will give people the opportunity to get involved in athletics.
At the heart of the BBC Get Inspired campaign is the ‘Get Inspired’ website at www.bbc.co.uk/getinspired where people can find out more about activities available and use their postcode finder to discover sports activities near them. Get Inspired is being promoted by the BBC on television, radio and online. You can also link to it at www.englandathletics.org/getinspired.
This Girl Can
A celebration of the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get. England Athletics is encouraging more clubs to get involved and promote opportunities. Click here to find out more about This Girl Can
Course promotion resources
Whether you are a club looking to encourage more people to get involved as a coach or an official, or an organisation that understands the value of having qualified volunteers in your area this page has resources to help you.
Photos for Club Materials
Good quality, professionally shot photographs help lift any material your club produces - but it can be expensive. We have therefore made a library of images available to our clubs. You can use these photos for any relevant club materials including leaflets, posters and websites.