Citroën

Citroën UK is a Partner of England Athletics 

Citroën are one of the largest mainstream automotive brands worldwide. Our mission is to provide mobility - based on smart solutions, making electric more accessible for our loyal customers and leading the electric transition - while embracing our four core values: simple, sustainable, comfortable and daring.

Citroën is launching an innovative partnership with England Athletics and its official charity, Personal Best Foundation. All three organisations share a belief that athletics has the power to change lives and by teaming up to deliver a school’s athletics programme to under-served communities as well as supporting the next generation of emerging talent, they can create real, lasting opportunities for young people to thrive, both in the sport and in life.

The partnership comes on the back of research by Citroën that found, on average, British children spend 4.75 hours a week exercising, while the Chief Medical Officers recommend at least 60 minutes every day. Through the new partnership, Citroën will support England Athletics to grow opportunities for children and young people, allowing them to experience the benefits of athletics and running at an early age, throughout school and into adulthood.

Inequality and poverty put the opportunity for organised exercise and activity beyond the reach of around 4 million children and young people across the UK. The partnership between Citroën, England Athletics and Personal Best Foundation will help to change this, as initially 15 primary schools in Coventry, Warwickshire and Ellesmere Port, close to Citroën UK HQ and Manufacturing plant, will benefit from free weekly after-school athletics programmes. In addition, free training for the teachers in the schools will allow the programme to be continued and ensure that running, jumping and throwing have a place in the curriculum.

The partnership will also support young up and coming athletes in England through England Athletics’ National and Age Group Athletics Championships and its Talent Pathway Programme, which aims to help gifted young athletes progress to be the international athletics stars of the future.

Why this partnership matters 

This partnership supports our shared commitment to sustainability and making athletics more accessible for young people. Citroën’s backing of England Athletics championship events and talent programmes - supported by Citroën’s electric vehicle range - aligns with our drive for a more sustainable future and our approach to encourage our network of athletes and clubs to adopt more sustainable practices

Throughout the partnership, with the use of the school’s programme and the talent pathway we want to engage with young people, prompting them to explore and participate in athletics. Which, in turn we hope will help develop a range of competencies, improve young people’s physical wellbeing and prove that athletics can be accessible to everyone.