18.Jul.12 Run Dem Crew West - Mission Impossible Event 14th July 2012
On the 14th of July the City of London played host to the first ever RunDemCrew race and orienteering competition – “Mission Impossible” #leaveitontheroad. Devised, coordinated and delivered by the team from RunDemCrew West – The satellite club of the East London original, the event was a massive success with over 100 participants battering the streets of London to win the prestigious title of Mission Impossible winners 2012.
In teams of 4, runners had 3 hours to walk, jog or run to a maximum of 50 Secret locations within a 1 to 4 mile radius of HQ – The Water Poet, Spittlefields. Locations included London’s famous bridges, churches, museums and other well known places of interest from art to business.
Each location visited had to be photographed with all team members present, Pictures were then uploaded onto twitter, instagram and facebook all day. As the teams came back to HQ, digital Pictures were handed in as proof and winners were determined by locations achieved, times & bonus points. The event drew in more than 20 teams, not just RDC club members, but teams from a diverse range of places from work colleague teams to other running clubs all who had seen promotions for the event through social networking and media.
Cory Wharton-Malcolm RDCWest came up with the concept and in partnership with Ellie Wood –The Run! Project Activator, England Athletics managed to secure £2000 worth of funding to deliver and really professionalise the event.
Ellie Wood - Run! Activator Westminster & Lambeth and RDC West leader: “From the flyers to tshirt to the fantastic trophies, this really was a slick and exciting event. Not only the look of it, but the feel was electric. I have never been so overwhelmed with excitement for taking part in running and working together. Even though the weather was absolutely appalling with consistent rain all day, teams were so enthusiastic and happy to be part of such a brilliant innovative and inspiring event. In the lead up to the Olympics it was the perfect way to celebrate the amazing City of London”
As well as the fantastic work from RDC&West many partners were involved in making the event a success. British Orienteering worked tirelessly to prepare incredible maps for the event and volunteers that supported the lead up to and delivery on the day were from Westminster Sports Unit, Pro Active Central and Better.
Cory Wharton-Malcolm – Westminster Sports Unit and RDCWest Leader “10 being amazing, 1 being shockingly poor, Saturday was a 20. Never before have I worked at an event that was so well received and not only that so well organised. You may think I’m talking about me when I refer to the organisation, I’m not. I’m talking about the team of people that rallied around Ellie and I to make Saturday a day that can only be described as unforgettable. Everything ran smoothly and everyone on the day did there bit and this is why I must give thanks. We had 107 people accept the mission and all completed it with smiles on their faces. Teams covered an average of 10miles and over 50% of the people that participated raised their hand when asked for if this was the furthest that you had ever ran. This is not rocket science. Make something fun and people will embrace it.”
Charlie Dark – DJ, Poet, Writer & Founder of RunDemCrew “Like many runners I'm increasingly frustrated with the big race experience finding them expensive, difficult to enter and impersonal. Boutique events run by genuine runners such as the team behind Mission Impossible are vital in attracting new runners and pushing the boundaries in personal and group activities.”
Mellissa Baucom runner - “You fooled me into running a half marathon today and I loved it, Thank you”
Karleen Smith @karleensmith Really great day, thanks so much for letting us join #TeamFierce #rdcmissionimpossible
@i_am_elo So much love 4 @Bitbeefy @EllieWood5 for organising #RDCMissionimpossible. You united east, west n beyond for a fantastic day of madness!
Check out more tweets about the event: Twitter @bitbeefy @Elliewood5 #RDCmissionimpossible,
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